Atlanta United FC and Firstbeat Confirm New Multi-Year Deal

Firstbeat is excited to announce a new agreement with Atlanta United FC that will see the men’s professional soccer team use the Firstbeat Sports Premium Plus solution for the next three years until 2028.

The first team players and staff will have access to Firstbeat’s comprehensive physiological analytics and the Firstbeat Sports app and sensor to help optimize player performance and recovery.

On the deal, David Tenney, Director of High Performance at Atlanta United said:

“Firstbeat is my ‘go to’ tool when it comes to measuring heart rate in professional soccer. I find the real-time software to be the best in the market, and the training effects metrics to be insightful”.

Firstbeat Sports is used by over 1,000 elite teams and over 23,000 athletes globally, including teams across major soccer leagues such as the Premier League, UEFA Champions League, Bundesliga, Serie A, and MLS.

Pivot Sports founder and Firstbeat US representative John Lally said: “It’s been really interesting and a powerful testament to Firstbeat’s importance to player development for me to see Dave’s career evolve and wherever he goes he brings Firstbeat with him!”

With this deal, Atlanta United FC joins a global community of elite teams leveraging Firstbeat Sports to gain deeper insights, enhance decision-making, and drive peak performance.

About Firstbeat

Firstbeat provides advanced performance analytics for over 1,000 sports teams around the world. Firstbeat Sports is the leading athlete performance management platform, providing data on athlete training load, intensity, fitness, performance readiness, stress, and recovery to optimize performance, reduce injury risk, and fast-track athlete development.