Firstbeat Sports Team Attending 2024 PFPCA Vendor Trade Show

The Professional Football Performance Coaches Association (PFPCA) represents the NFL’s performance coaches, whose purpose is to provide the highest quality of training to maximize player performance and improve player health.

The PFPCA helps members grow professionally and develop their skills so that they may better serve the NFL, its organizations, and athletes as experts in strength & conditioning, performance, and sports science.

John Lally will attend the PFPCA Vendor Trade Show on March 27 in Orlando, Florida on behalf of Firstbeat Sports. John will meet with participants to talk about the role Firstbeat Sports can play in optimizing training, performance, and recovery for NFL teams.

If you’re attending the event and would like to connect with John in advance, you can contact him at john.lally@firstbeat.com