Firstbeat Announced as a Finalist in UK Active’s Matrix Flame Awards

We are excited to announce Firstbeat has been selected as a finalist for the UK Active’s 2016 Matrix Flame Award!

Firstbeat advanced to the award finals from the Spark of Innovation category in April 26^th. The selections process involved several tests including an expert panel review. We are competing with our Lifestyle Assessment product which is an effective tool for motivating positive lifestyle and physical activity for both individuals and groups. Selected from a broad range of innovation sector companies and products we are honored to be selected as a finalist.

Winners will be announced on June 29^th at the Annual Fame Conference and Awards at the Telford International Centre in the UK Midlands.

“Making the finals of the Flame Awards is incredibly important for us here at Firstbeat understanding the great work UK Active are doing in helping the nation moving,” comments Tim Wright, Firstbeat UK Commercial Director.

“As our technology gains traction in the fitness, activity and health markets we are excited to help people move past basic heart rate zones and connect with the personalized information that can make a real difference. That’s how our unique analytics work to help UK Active obtain their strategic goals.”

Looking forward to the winners announcement.

Learn more about UK Active