There Is No Fitness Without Wellness – How Firstbeat Life Provides Value for Personal Trainers and Gym Owners

You can train as hard as you want, day after day, but if you’re not looking at the big picture, recovering enough, and sleeping enough, your performance is not going to improve, whether you are an elite athlete, corporate leader, or just a regular person trying to get fitter.

Achieving true fitness requires a holistic approach beyond physical workouts. Firstbeat Life provides valuable insights for personal trainers and gym owners to support their clients in performing better. In this article, we’ll explain the value you can add to your fitness business by incorporating Firstbeat Life into your offering.

How Can Personal Trainers Use Firstbeat Life to Help Clients Perform Better in Life?

Firstbeat Life is designed to address a client’s load of life. The client wears a small device during their daily life, 24/7, typically for 3 days at a time, but it can be up to 5 days. The device detects every heartbeat during that measurement, and that heartbeat data is transformed into easy-to-understand information about stress and recovery, sleep, and exercise.

As people, we tend to get caught up with so many things going on all the time, and we become desensitized to this idea of what is too much and when there is too much stress or ‘load’ in our lives.

For example, a personal trainer who has a client working a busy corporate job and is trying to train really hard can see concretely in a figure how they were able to handle that load, how their body reacted when they started training too hard, and how that affected their recovery.

Seeing this data visualized can really help to tweak and personalize that program for the client, taking into consideration everything that affects them in their life. It considers not just the training program and the time that they spend at the gym, but everything else outside of that too that may affect their performance.

Why Should a Personal Trainer Learn More About What’s Really Going on in a Client’s Life?

Firstbeat Life offers an exceptional opportunity for personal trainers to truly delve into their clients’ lives and create deeper connections. As a personal trainer, building relationships with clients is paramount, and over time, you get to know them better and gain a deeper understanding of their circumstances.

Consider the scenario of a corporate setting, where individuals face the pressures of work and the demands of their professional lives. Despite appearing fine during training sessions, there may be underlying issues they’re grappling with. For instance, inadequate sleep or insufficient recovery. This is where Firstbeat technology becomes so valuable, as it precisely measures physiological aspects beyond our conscious control, such as the response of the nervous system. By examining data on sleep quality and recovery patterns, personal trainers can gain insights into their clients’ overall well-being.

For example, if someone had a restless night and a particularly taxing workday, the trainer can suggest rescheduling an 8 pm training session to prioritize their rest. This comprehensive approach empowers personal trainers to better understand their clients’ lives and take a more holistic view of their overall well-being. As a result of building deeper and more relationships with your clients, you can also increase client retention up to four times longer.

How Does Firstbeat Life Help Personal Trainers to Adapt a Training Program?

Firstbeat Life provides personal trainers with a valuable tool for adapting training programs to meet individual needs. Unlike wearable devices meant to be worn daily, Firstbeat Life is more of a ‘professional wearable’, designed for more focused and in-depth analysis.

It allows fitness professionals to delve into the data, create tailored plans, and revisit progress on a monthly or biweekly basis. This approach offers a significant advantage over devices that provide only a general overview of numbers, lacking the ability to connect the dots between daily activities and physiological responses.

With Firstbeat Life, coaches and personal trainers gain direct access to their clients’ data through the Admin tool or portal. This means they no longer have to wait for clients to bring in their own wearable devices and struggle to interpret the information.

Instead, trainers can access a comprehensive and visually engaging representation of the results on their own laptops, enhancing their understanding and facilitating more informed discussions with their clients. The accessibility and clarity of the data empower trainers to make informed decisions and adapt training programs more effectively, ultimately optimizing the client’s progress and overall experience.

Listen fitness industry experts discussing importance of client buy-in before beginning training program→

How Can Firstbeat Life Help with the Onboarding of New Clients?

Firstbeat Life is a valuable asset in the onboarding process for new clients, providing personal trainers with a comprehensive 24-hour perspective of their lives. While it’s possible to design a program for a new client, it’s crucial to gauge their readiness to ensure optimal results.

As part of the onboarding process, new members can take Firstbeat Life measurements for three days, during which time the coach guides them through a journey of data-driven self-discovery.

This process proves to be both illuminating and educational for the members, motivating them to make positive changes. The data acts as powerful evidence, reinforcing the PT’s dedication to their clients’ well-being. It demonstrates that the trainer is genuinely invested in the client’s progress, rather than simply pushing them on a treadmill. This powerful buy-in from clients, right from the start of the program, fosters trust and creates a strong foundation for a successful coaching relationship.

Moreover, the data provided by Firstbeat Life serves as an effective conversation starter. It opens up discussions about the client’s lifestyle choices, habits, and potential areas for improvement. This holistic approach enhances the trainer-client relationship and empowers clients to actively participate in their own transformation journey.

What Can Fitness Professionals Learn From the Success of Firstbeat in Professional Sports?

Firstbeat’s technology has been successfully used by 1,000+ elite sports teams in major sports leagues around the world for more than 20 years. Our clients include 40% of English Premier League football teams, 25% of Champions League teams, 50% of NHL teams, along with teams from the NBA and NFL.

At Firstbeat we believe that our technology should not only be limited to benefit elite athletes. The development of Firstbeat Life enables the fitness industry to leverage the same powerful technology and data used to help optimize performance and recovery in the realm of professional sports. By incorporating HRV data into their offering, fitness professionals can empower individuals to lead healthier lives.

By utilizing evidence-based insights, fitness professionals can deliver more personalized training programs, optimize performance, and support individuals in achieving their fitness goals.

What Support Does Firstbeat Life Offer to Fitness Professionals in Understanding the Data?

Firstbeat Life offers comprehensive support to fitness professionals in understanding and utilizing the data effectively. We have developed an onboarding process that starts with our partners completing an online certification program. This program equips you with the knowledge and skills necessary to interpret the data accurately, ensuring you can derive meaningful insights from it.

Furthermore, our dedicated customer support team is readily available to assist you throughout your journey. Whether you have questions, need guidance, or seek clarification, our experts are on hand to provide prompt and reliable assistance. We understand the importance of maximizing the value of the data, and our team is committed to helping you make the most of it.

What Kind of Investment Do I Have to Make as a Fitness Club or PT?

As a fitness club or personal trainer, the investment required to integrate Firstbeat Life into your offering follows a flexible and customizable licensing model. Here’s how it works:

You have the option to purchase a stock of devices directly from us. These devices can be sold to end-users who can choose to keep them or return them after a specific period. Each individual using a device will be assigned their own license.

When it comes to licenses, there are several different options to choose from. Clients can purchase licenses for 3, 6, or 12 months in advance, depending on their specific needs and preferences. This flexibility allows you to cater to a range of clients with varying goals and commitment levels.

We offer you special partner pricing, enabling fitness clubs and personal trainers the freedom to decide how to incorporate Firstbeat Life into their existing services and structure the pricing accordingly. This licensing model provides the flexibility to integrate Firstbeat Life seamlessly into your offerings and enhance the value you provide to your client.

If you’d like to know more about pricing, feel free to get in touch with us here.